BK marketing are stupid

[Chip]

so are the people that work there.

Going through drive thru they have this big flyer that says order a large or king meal deal and get a card for amazon.com. Then directly underneeth in small print it says no purchase necessary. WTH!
I ask the lady in drive through and she didnt get the joke and just stood there and said... I dont know.

[calvin]

The Amazon cards are apparently just a chance to get some money or something. It's not like they are handing out $10 amazon gift cards. It's just another promotion contest.

And whenever companies do a contest like that, they have to make it where there is no purchase necessary or apparently it is considered a form of gambling.

[Chip]

true but why the contradiction and the clerk didnt know anything? And since she didnt know anything, she wouldnt give me a card.

[ColdFace]

Chip

....


I am going to come find where you work and give you a hard time about something av_biggrin.gif

Poor lady thought "Why me"

But other than that point noted.

[anthonyX]

true but why the contradiction and the clerk didnt know anything? And since she didnt know anything, she wouldnt give me a card. Chip I think you are giving your average BK worker too much credit! (spoken from 2 months of experience graemlins/av_cheesygrin.gif )

[Chip]

Originally posted by ColdFace:
Chip

....


I am going to come find where you work and give you a hard time about something av_biggrin.gif

Poor lady thought "Why me"

But other than that point noted. Bring it on av_wink.gif

[MarkN]

Chip, perhaps the reason why she didn't know anything about it was that the Darwin Awards winners who are her bosses never told her about it. Why, or for whatever reasons, who knows or cares? Whenever a restaurant has some kind of deal going on the entire staff should be told and explained to on everything about it so that they can cheerfully tell the customers all about it, too! The purpose of such deals is of course to bring in the masses, especially whenever a promo flashes those magic words: "For a limited time only" in hopes of people panicking and thinking, "Ohmygawd! I'd better rush right over there so I don't miss out on their new product or deal!" Yeah, like that ever happens.

"For a limited time only" to me means that it'll just go on for a month or two so no big hurry to check it out.

[dangerballs]

It is "No purchase necessary", but to get the free card you have to send a SASE to the address listed in the rules.

It is a rather good deal. For about 2 minutes, 0.37 and 2 envelopes, you get a card worth at least $1.00 on Amazon.com.

You have until July 31 when the promotion ends.

[MarkN]

So you waste a 37c stamp to get a one dollar card? Oh, yeah, that's a hell of a deal alright. av_rolleyes.gif

[Edward Gardner]

Welcome to the US and the laws governing promotions av_wink.gif

You want one now, buy a burger. You want one free, send a SASE av_wink.gif

[MarkN]

I also can't stand their stupid ads with those office dorks. If they wanted such stupid people then why not just have the cast of the US version of The Office instead (except for the receptionist in the series - she was very cute)?

Then you've got Carl's Jr ads: "Without us, some guys would starve." So let them! Anyone too stupid enough to know how to cook or that there are other restaurants to go to deserve to starve to death. It's called "thinning the herd". They're responsible for their own stupidity, not the rest of us.

And McDonald's...don't get me started. "I'm lovin' it"? Hardly. I hate rap and hip hop and their using it doesn't exactly entice me to go down the street to eat there. Besides, ever since the ones in town were bought out by some guy he kept raising the prices every other month it seems so that's about the best inceptive I've got for not going there anymore.

[Mr No Name]

Actually they have succeeded Mark. The ads aren't to always get you to go. But to think about their marketing. And since it stuck with you they apprently have won the marketing battle.

[Mista-Bob]

It also got you to post here about BK and their offer.
Hey, free advertising. av_eek.gif graemlins/av_wacko.gif

[The-Rack]

Originally posted by Mr. No Name:
Actually they have succeeded Mark. The ads aren't to always get you to go. But to think about their marketing. And since it stuck with you they apprently have won the marketing battle. I refuse to buy the notion that regardless of attitude, any marketing that draws attention is "successful"... mostly because if I did buy it, I would have to kill myself.

[MarkN]

The attention is only part of it. The main goal of advertising is of course to have the consumer go buy the product or service, not merely watch the ads on TV, listen to them on the radio/online or read them in publications. So, no, they actually didn't win anything against me in their marketing battle just because I thought of and then mentioned those particular companies in previous posts here.

And as for this thread's title, well, pretty most of all advertising is stupid, which, being the highly skilled marketing strategists that they are behind it, the advertisers know sell the most products cuz the more stupid it is the likelier people will be to remember them.